Multi-Specialist Recruitment Experts

Head of Marketing & Commercial Strategy Location: Sheffield Salary: Competitive + Bonus Industry: Market Intelligence / Data / Information Services Reference: HMCS-SHEFF-DB Our client, a well-established and globally recognised provider of market analysis, is seeking an experienced and commercially focused Head of Marketing & Commercial Strategy to support the next phase of business growth. They specialise in delivering trusted data, analysis, and forecasting used by organisations worldwide to inform strategic decision making, purchasing, and commercial planning. This is a senior leadership opportunity for a strategic yet hands on marketing professional who can align marketing, sales, and customer service functions to drive demand, strengthen brand presence, and enhance customer engagement. The successful candidate will play a key role within the senior management team, contributing to wider business strategy while leading and developing a high performing commercial function. Key Responsibilities - Develop and implement a coordinated commercial strategy aligning marketing, sales, and customer service - Generate demand and drive new business growth across international markets - Strengthen brand positioning through targeted marketing initiatives - Oversee marketing campaigns, communications, and digital activity including website strategy, SEO, GEO/AEO, content marketing, and lead generation - Support subscription renewals through engagement strategies and value-driven communication - Ensure a consistent and high-quality customer experience across all commercial touchpoints - Analyse market trends and customer needs to identify growth opportunities - Work closely with senior leadership to support wider business objectives - Encourage collaboration across teams and departments - Lead, manage, and develop the marketing function Key Skills & Experience - Proven experience in a senior marketing or commercial leadership role - Strong commercial awareness with the ability to translate strategy into results - Experience managing and developing teams - Track record in demand generation, brand development, and customer engagement - Strong understanding of digital marketing including SEO, paid search, paid social, content, and emerging AI-driven search (GEO/AEO) - Excellent communication and stakeholder management skills - Highly organised with the ability to manage multiple priorities - Collaborative approach with strong cross-functional working capability - Experience within B2B services, data, publishing, research, or information services is advantageous but not essential. Package & Benefits - Competitive salary - Annual bonus scheme - 25 days holiday + bank holidays - Additional birthday day off - Pension scheme - Private health insurance - Death in service benefit - Employee assistance programme - Hybrid working (up to 6 days per month from home) To Contact Direct Daniel Barnett Senior Executive Consultant 0151 209 2050 daniel.barnett@aspion.co.uk At Aspion, our core values have been built around the importance of transparency, innovation, passion and collaboration. As such, we are committed to open communication and the protection of your privacy. We have updated our policies in line with new General Data Protection Regulation laws to make it easier for you to understand how we collect, store and handle your data - These can be viewed on our website.

Are you a commercially minded marketer looking to step into a role where you can make a real impact on growth, brand, and customer engagement? This is an exciting opportunity to join a well-established, international B2B business where marketing plays a key role in driving demand, supporting sales, and enhancing the overall customer experience. You'll take ownership of the marketing function, working closely with sales and customer-facing teams to drive demand, strengthen brand presence, and support commercial growth. This role offers a great balance of strategy and hands-on delivery, giving you the opportunity to shape campaigns, improve digital performance, and contribute to wider business objectives.